Hot yoga enthusiasts in NYC are experiencing a shift from Bikram to diverse sequences. What led to this evolution? Let’s dive in!
Summary
- Studios rebrand from Bikram to hot yoga due to scandal.
- Use of the 26+2 sequence replaces Bikram’s patented sequence.
- Diversification of classes attracts broader clientele.
Hot Yoga Evolution
Originally known as Bikram Yoga, studios faced a dilemma with Bikram Choudhury’s problematic behavior and failed copyright claim, leading to a transition to generic hot yoga classes.
Studio Strategies
NYC studios introduce variations in hot yoga sequences to appeal to a wider audience and enhance profitability through diverse class offerings.
Recommendations for Traditional Sequences
Enthusiasts suggest Bodē Yoga, Yoga Tribe Brooklyn, and The Furnace for 26+2 or traditional hot yoga, while Modo Yoga NYC and Fierce Grace offer modified versions.
The hot yoga landscape in NYC reflects the industry’s adaptability and commitment to providing inclusive and engaging yoga experiences.